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SKILLS

ABOUT ME

For the last 8 years I have lived and worked in London, Iceland, Barcelona and Tokyo. I moved back to Australia in Sept 2017. 
I'm highly motivated digital marketer with 10+ years of experience. I posses strong leadership skills and an equally strong work ethic. I have always strived to work in industries which I have a passion for. This has led to me focusing on careers in the music industry that involve digital marketing, social media account management, business development and more recently content creation and development.

CONTACT

0432 023 172 

Redfern, NSW

CAREER OVERVIEW

Rattlesnake Nightclub 

Director

2017 - Present

Queensland, Australia

• Started as a business development consultant in September 2017, after 8 weeks I took a 33% share ownership of the business

• Managing and overseeing a staff of 19 people

• Responsible for all event production and management, all digital marketing and ad buying, all social media content, creation, scheduling and reporting

• My daily content creation duties include static images in multiple sizes, gifs, EDM's and social videos

 

• First 8 months increased revenue by over 65%

• 25% revenue growth the following 12 months 

• Implemented data collection systems to grow email database by 354% in the first 12 months

• The social media content and marketing strategy I put in place was focused on identifying our customer base, leveraging their interests to increase engagement and then capitalising on that to build a large community of loyal patrons

• This strategy increased early trade, return patronage and led to Rattlesnake  being voted #1 Club on the Gold Coast in 2018 by the Gold Coast bulletin

Identifying commercial opportunities to deliver consistent business growth

Reference

Jon Micallef - Director

Jonny@rattlesnakemotel.com

+61 417 997 153

Evolve Media LLC)

Digital Integrations Manager 

2015 - 2017

Tokyo, Japan

• Responsible for creating and Implementing social media content strategies and activations into website advertising campaigns

• Marketing campaign reporting

• Digital activations used to drive client website and social media engagement 

• Negotiated on going marketing campaign deals and social media integrations with a variety of major Australian Festival and Record labels including Big Day Out, Splendour in the Grass, Laneway Festival, Universal Music and Warner.

Reference

Joel King - Managing Director

joel.king@evolvemediallc.com

ATP Festival 

ATP Recordings

ATP Iceland

Primavera Festival 

Digital Marketing Manager

2013 - 2015

London, UK

• Responsible for all digital marketing, ad buying, content creation, scheduling  and reporting across all ATP Festivals and events including:

Jabberwocky Festival (London, 2013), ATP Iceland (Reykjavik 2013, 2014), ATP Stage Primavera Festival (Barcelona 2013, 2014), ATP Stage Primavera Festival (Portugal 2013, 2014), OFF Festival (Poland 2013) 'Only Lover Left Alive' Film Premiere with Tom Hiddelston & Jim Jarmusch (New York 2013) Glen Friedman Photography Exhibition (London 2014), 

• Introduced organic content strategies to increase ticket sales

• Implemented new methods of scheduling social media content to increase ROI and engagement in multiple countries across varying time zones

Reference

Barry Hogan - Director & Company Founder

barry@atpfestival.com

2019

2010

Music Feeds

MusicFeeds.com.au

Founding Partner

General Manager 

2008 - 2010

2011 - 2013

Sydney, Australia

• Integral part of growing Music Feeds to become Australia’s biggest independently owned music website

• Growth (Nov 2011 average daily UB: 1,100 / Nov 2013 average daily UB: 25,000)

• Profit (Nov 2011 $500 - $1000 per month / Nov 2013 $8,000 - $15,000 per month)

• Negotiated news syndication deal with Moshtix.com

• Developed the systems used to produce live streaming content for artist promotions

• Working directly with major labels to create and implement digital and social media marketing campaigns to increase marketing spends and produce better ROI

• Managing and overseeing a staff of 20+ people including writers, photographers, graphic designers, videographers and sound engineers

Reference

Joel King - Website Founder & Director

+61 499 081 116

Modular Records

(Universal Music Group)

Booking Agent

2010 - 2011

Sydney, Australia

• Booking live acts on the Modular roster including Tame Impala, Ladyhawke, The Avalanches, Van She and Muscles

• Event management, tour routing and coordinating marketing for artist shows in Australia and internationally

• Event management and artist booking for Vivid Live Festival 2011 at Sydney Opera House curated by Stephen Pavlovic

Reference

Stephen Pavlovic - Label Founder

+61 407 365 522

EDUCATION

University of Western Sydney  -  

Bachelor of Marketing

NOTEABLE ACHIEVEMENTS